I’m Virpi Tervonen. I left biomedical research in 2005, looking for more freedom in how I worked and more time with my daughter. Entrepreneurship gave me that freedom, but not always in the way I expected. Building a business taught me how easily the thing meant to support your life can begin to consume it.
Over the past 20 years, I have built four businesses spanning digital marketing, consulting, executive coaching, and custom business solutions. For more than a decade, I have coached founder-CEOs through the decisions where business and life cannot be separated.
I write about clearer thinking, calmer leadership, sustainable growth, and who you become while building. Come along. This path is more fun with company.